Home Based Food Business

 Nowadays, people are so busy that they do not get time to make their own foods or they are living alone, and they just want to order their food online. Customers have become very conscious of their hygiene after the coronavirus and the home-based restaurant is gaining a lot of attention.

You can start your own home-based food business by investing the minimum amount of money. The easiest thing is to register yourself with the famous delivering apps like Foodpanda, Cheetay, FoodRunner, etc. Which can also help you in marketing your product without any cost.

However, a few things should be kept in mind before starting the home-based food business. Customers expect very

high-quality food and they expect that if the restaurant is home-based, it must be best in hygiene. These two factors are easy to say but very hard to maintain in a long run. Many of the home-based restaurants started well but missed on these aspects, which resulted in the failure and shutting down their operations.

On the brighter side, if you look at the successful home-based businesses, for example, Noor’s Kitchen, Sarang Sindhi cuisine, they both started from scratch and now they own very good restaurants in the capital city.

Now you must think that anyone can open a home-based business, so you might have second thoughts that why would people buy from you, right?

The tricky part is that you must find out the uniqueness you have in food items and you must have a competitive advantage. For example, you can lookout for a dish that you make and it’s not easily available in the restaurants or the areas you are targeting, you can market it more than the other items you will offer. As the Noor’s kitchen emphasized the masala dosa more than the other items they served, now people from every corner of Islamabad go there to have their Masala dosa.

Another important thing is that you should have a social media existence e.g. Facebook, Instagram, which are also free of cost initially. With the minimum amount spend, you can get the maximum out of it. Also, you could use your personal references and social circle to enhance your followers.

This could be started by just investing thousands initially by just opting for a small menu and expanding later. You can select the dishes from burgers, pasta, desi cuisines, cakes, or anything you like. You can make special deals for the students, couples, or family gatherings to attract all kinds of clients.