Many men and women these days are pursuing their passion for culinary arts. There is a huge market gap for customized cupcakes, the cupcake business is booming, and customers have shown that they are willing to pay for delicious cupcakes made with quality ingredients in traditional and experimental flavors. The perishability of cupcakes is the only thing that stops the producers from delivering them within different states limiting the market to play with. Cupcakes if produced in a glass jar will extend the shelf life of the products enabling the chef to cover many markets at once. Glass jars can be a good addition to enhance the quality as it is a non-chemical substitute for plastic.
To market the cupcakes the most important factors must be kept in mind are as follows.
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Add a sprinkle of personality
We should bake from scratch daily using traditional methods and quality ingredients. We shall use organic whole milk, cage-free eggs, loads of real fruit, pure extracts, amazingly delicious chocolate, and lots and lots of real butter to create simply delicious treats the old fashioned way. Besides that, we should be open to customization as well.
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Share behind-the-scenes baking on social media
Chefs may feature many special event creations on their blogs. They should make desserts for everything from weddings to birthdays to baby showers. In addition to the beautifully photographed cakes and cupcakes, they must also blog about what happens behind the scenes.
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Build stories around seasonal flavors
Blogs are a very powerful tool to interact with your customers. We should be focused to emotionally attach ourselves with the consumers, writing about the events and seasons the chef would be able to connect with the consumers. We can use different events to engage our customers i.e. mother’s day, Valentine’s Day, Christmas and birthdays.
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Build wedding rapport
We should specialize in special event baking. Our blog will be full of beautiful event photographs, primarily weddings. The beautiful backdrops and people featured in their wedding posts are a nice addition to amazing dessert tables with delicious cupcakes and other baked goods.
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Shoot and post videos
Our blog must contain posts on events happening near our locations, the latest news on vegan and gluten-free living, and, most interestingly, videos.

Good business idea
ReplyDeleteVery good idea...
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